Project Overview

UP2 Digital Signage was commissioned by Bhutani Infra to design and deliver a large-scale indoor LED experience for their flagship showroom on Sheikh Zayed Road — one of Dubai’s most prestigious commercial addresses.

We installed 100 m² of seamless P1.8 COB LED, configured to deliver a single unified 12K ultra-high-resolution canvas. COB technology was chosen for its advantages in a premium showroom environment — zero moiré effect, near-zero reflection under showroom lighting, and pixel-level uniformity across the entire surface.

The display brings architectural renders, 3D walkthroughs, and brand visuals to life at a scale that stops visitors in their tracks.

Technical Specifications

• Technology: Indoor COB LED
• Pixel Pitch: P1.8
• Screen Area: 100 m²
• Resolution: 12K
• Environment: Corporate Showroom
• Location: Sheikh Zayed Road, Dubai, UAE
• Client: Bhutani Infra
• Scope: Design · Supply · Installation · Commissioning · Warranty