Project Overview

Technology: Indoor COB LED
Pixel Pitch: P1.8
Screen Area: 100 m²
Resolution: 12K
Environment: Corporate Showroom
Location: Sheikh Zayed Road, Dubai, UAE
Client: Bhutani Infra
Scope: Design · Supply · Installation · Commissioning · Warranty

Bhutani Infra commissioned UP2 Digital Signage to design and deliver a large-scale indoor LED experience for their flagship showroom. The location: Sheikh Zayed Road, one of Dubai’s most prestigious commercial addresses.

We installed 100 m² of seamless P1.8 COB LED, configured to deliver a single unified 12K ultra-high-resolution canvas. We chose COB technology for its advantages in a premium showroom environment. In particular, it delivers zero moiré effect, near-zero reflection under showroom lighting, and pixel-level uniformity across the entire surface.

The display brings architectural renders, 3D walkthroughs, and brand visuals to life at a scale that stops visitors in their tracks.

Sheikh Zayed Road showrooms compete for attention in a corridor where every storefront makes a visual statement. A 100 m² unified canvas at this resolution isn’t just a display — it’s a statement about the brand behind it.

COB was the deciding factor for Bhutani Infra specifically, because a showroom audience stands close enough to notice seams and moiré patterns that a standard SMD panel can’t fully hide. COB’s sealed surface, by contrast, holds up under that scrutiny in a way conventional LED doesn’t.