GroupPlus — Outdoor Advertising

Outdoor LED Unipole · Al Khail Road, Dubai · Outdoor Advertising

Project Overview

UP2 Digital Signage delivered a high-impact outdoor advertising LED screen for GroupPlus along Al Khail Road, Dubai — one of the city’s busiest arterial routes. The installation covers 80 m² of vibrant P6 outdoor LED, mounted as a Unipole structure adjacent to Dubai Mall.

The screen delivers exceptional brightness and clarity for both day and night viewing, ensuring GroupPlus advertising content reaches maximum audience impact around the clock. UP2 handled the full project scope from structural engineering and supply through to installation, testing, commissioning, and ongoing warranty support.

Technical Specifications

Technology: Outdoor LED Display
Pixel Pitch: P8
Screen Area: 80 m²
Structure: Unipole
Location: Al Khail Road, Dubai Mall vicinity, UAE
Client: GroupPlus (Outdoor Advertising)
Scope: Supply · Installation · Testing · Commissioning · Warranty

A second high-traffic site for GroupPlus

This Unipole sits on the same Al Khail Road corridor as UP2’s first GroupPlus installation, but closer to the Dubai Mall area — one of the highest footfall and vehicle-traffic zones in the city. At 80 m², it’s a smaller footprint than the first site, and uses a P8 pixel pitch rather than P10, which suits the shorter typical viewing distance near mall traffic while keeping panel costs proportional to screen size.

Running two outdoor LED sites for the same client on one corridor is a common pattern for advertisers wanting repeated exposure along a single high-traffic route rather than one large screen. UP2 supplies, installs and maintains outdoor LED advertising screens like this across Dubai — see our outdoor LED screen services or price guide for planning a similar project.