Project Overview

UP2 Digital Signage delivered a large-format outdoor advertising LED screen for GroupPlus on Al Khail Road, Dubai — one of the UAE’s highest-traffic arterial routes connecting the city’s key business districts.

The installation covers 256 m² of P10 outdoor LED mounted as a Unipole structure, delivering maximum visibility and brightness for day and night advertising. UP2 managed the complete project lifecycle from structural engineering and supply through to installation, testing, commissioning, and ongoing warranty and maintenance support.

Technical Specifications

Technology: Outdoor LED Display
Pixel Pitch: P10
Screen Area: 256 m²
Structure: Unipole
Location: Al Khail Road, Dubai, UAE
Client: GroupPlus (Outdoor Advertising)
Scope: Supply · Installation · Testing · Commissioning · Warranty & Maintenance

Why Al Khail Road for outdoor LED advertising

Al Khail Road is one of Dubai’s busiest arterial routes, connecting Business Bay, Al Quoz and Dubai Marina to the wider road network — which makes it a high-value site for large-format outdoor LED advertising. A Unipole structure like this one puts the screen well above street level, keeping it visible to both directions of traffic from a distance.

P10 pixel pitch is a common choice for this kind of installation: at typical viewing distances from a moving vehicle, it holds image clarity while keeping panel and structural costs down compared to a finer pitch built for close-up viewing. For a broader comparison of pixel pitch and screen types for outdoor Dubai projects, see our guide to indoor vs. outdoor LED screens, or our LED screen price guide for typical cost ranges by size and pitch. UP2 supplies and installs outdoor LED screens of this type across Dubai and the UAE — see our outdoor LED screen services for more.