Project Overview

UP2 Digital Signage delivered a large-format outdoor advertising LED screen for GroupPlus on Al Khail Road, Dubai — one of the UAE’s highest-traffic arterial routes connecting the city’s key business districts.

The installation covers 256 m² of P10 outdoor LED mounted as a Unipole structure, delivering maximum visibility and brightness for day and night advertising. UP2 managed the complete project lifecycle from structural engineering and supply through to installation, testing, commissioning, and ongoing warranty and maintenance support.

Technical Specifications

• Technology: Outdoor LED Display
• Pixel Pitch: P10
• Screen Area: 256 m²
• Structure: Unipole
• Location: Al Khail Road, Dubai, UAE
• Client: GroupPlus (Outdoor Advertising)
• Scope: Supply · Installation · Testing · Commissioning · Warranty & Maintenance