Project Overview

UP2 Digital Signage delivered a two-part LED installation for Baraa Al Hafez Clinic in Asas Tower — combining a transparent holographic mesh display on the clinic’s glass facade with a curved P1.5 GOB LED screen inside.

The facade screen solved a building-regulation constraint that prevented any external signage, while keeping the clinic’s sea view intact. The interior curved screen complements it with high-resolution branding and content inside the clinic itself, giving patients a premium visual experience from the moment they enter.

Both systems were supplied, installed, and commissioned with warranty and support.

Technical Specifications

Facade Display

• Technology: Holographic Mesh LED
• Pixel Pitch: P6.25
• Brightness: 5,000 nits
• Transparency: 85%
• Installation: Indoor, facing outward through glass facade

Interior Display

• Technology: Indoor GOB LED
• Pixel Pitch: P1.5
• Form: Curved screen

General

• Environment: Healthcare — Clinic
• Location: Asas Tower, Dubai, UAE
• Client: Baraa Al Hafez Clinic
• Scope: Supply · Installation · Commissioning · Warranty